The Loyalty 'WWW'
What...
- customer service
- database?
- card based?
- single brand or multi-partner?
- key drivers:
- simple
- relevant
- motivating
- attainable
- value of the scheme
- critical path to develop
Why...
- 21st century customers
- customer retention
- competitive environment
- customer information
- customer segmentation
- customer lifetime value
- market 'threshhold' level
- customer service
- market maturity curve
- differentiate on
- price?
- product?
- service?
When...
- brand position?
- market research
- IT infrastructure
- database
- customers?
- business-to-business?
- resources?
- audit and security
- tax and legal
- training
- issuing partners?
- redeeming partners?
For more information, email loyalty@pgw.co.uk
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